Monday, September 18, 2006

Is Faster Better?

I'll preface the following by telling you I was looking for Chapstick. I'm really good at following directions and reading maps, but I can never find what I'm looking for in any store other than a booksellers. That's why I majored in English.

Today, while searching through Target for the aforementioned Chapstick, I stumbled upon the yeast infection medicines and this really got me thinking.

I don't know about you, but when it comes to yeast infections the brand I trust is Monistat. It's what my mom used, her mom used, her mom's mom used, and so on and so back up until the time it was patented in its original formula when it actually contained a small amount of cocaine.

No, I'm not their new spokesman no matter how much that sounds like an endorsement, and no, I wasn't standing there in that aisle thinking, "Wow, I really need to recommend Monistat to all my blog readers in case they get a yeast infection 'cause it's the best." What I was thinking was that it seems kinda stupid to have the different varieties of Monistat. Here's what I saw:

Ah, good old Monistat 7. That's the one I remember from my high school years. Only 7 days of treatment and no doctor's prescription. Still on the shelf after all those years.

But, now there's also this:

Progress! Only 3 days! How can you not love that?

But it gets better! On the same shelf as the two above:

1 day! Use it, then forget about it.

So by now I expect that you've had the same thoughts as me: Who buys the 7 day treatment when you can get the 1 day? How hard is this decision for the potential customer?
Hmm, I could take care of it today, or I could just spend all week fighting it. I don't know. Maybe the 3 day one is best , so I'll have the long weekend covered; that'll give me something to do every morning!

Wracking my brains trying to figure out why, the only thing I could come up with is the price difference. You're thrifty, stretching your shopping dollar, so you buy the 7 day and have an extra $1.50 to buy a Coke at the register. Or maybe you're short a buck and all you can afford is the 3 day treatment. Good thing they still make it.

I picked up all three boxes and asked the pharmacist which one did she recommend. She shook her head and asked if I was serious. No, of course I wasn't. That was a dumb question. I put the 7 and 3 back and headed for the checkout.

I bought two 1 day treatments. I don't have a yeast infection, but when I do I'll be covered for 2 days if I need to be. That's still one day shorter than Monistat 3 and I feel pretty good about that. The only downside is that I forgot to buy my Chapstick, and my lips still hurt. But I'll get over it in a day or two!

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