Turn Offs

It takes a myriad of enticements to gain one new customer. It only takes one thing to go wrong to lose millions of them. Advertising is dangerous.



Walgreen's latest pamphlet gives a concise history of the company. When I discovered their heavy, early involvement in the medicine cap debacle that still plagues us today, they lost me as a customer. 1968 was a pivotal year, and Walgreens chose the wrong side.